HomeNewsAmazon Launched Rufus AI Assistant: Your New Shopping Sidekick

Amazon Launched Rufus AI Assistant: Your New Shopping Sidekick


Big news from Amazon! They’ve just launched Rufus, an AI Assistant in their app that’s here to make your shopping experience better. Picture Rufus as your smart shopping buddy, ready to assist you in finding exactly what you need and making your shopping journey a breeze.

also read: How to Contact Amazon Customer Service by Phone, Email, or Chat

Meet Rufus, Your Smart Shopping Sidekick

This exciting feature, Rufus, is currently rolling out to a small group of shoppers in the US. Don’t worry, if you’re not in the initial group, Amazon plans to share Rufus with more people in the coming weeks. So, what does Rufus do? Well, it’s like Amazon’s own little expert, trained on tons of info about the products you love.


Your Questions, Rufus’ Answers

Ask Rufus anything! Whether you’re looking for advice on headphones, wondering what to pack for a remote mountain hike, or seeking out the perfect toys for a 5-year-old, Rufus has got your back. It even pays attention to what you’re looking at and gives you helpful details.

Easy Steps to Chat with Rufus

Getting started with Rufus is super easy. Just update your Amazon app, type your question in the search bar, or tap the star at the bottom. Rufus will pop up and guide you through your shopping journey. Amazon is all about making your shopping experience fun and effortless.

Rufus vs. Others: Which One Wins Your Heart?

Now, here’s a question for you: With Rufus on the scene, will you still rely on other helpers like ChatGPT, Microsoft Copilot, or Bard for your shopping needs? Share your thoughts with us in the comments. Amazon is stepping up its game with Rufus, but the competition is still out there. What’s your pick?

Wind Up

Rufus is set to be your go-to shopping companion. Amazon is committed to making your shopping not just good but fantastic by launching “ Rufus” AI Assistant. Give Rufus a try, and let us know how your shopping adventure turns out. Happy shopping!




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