Mattel partners with OpenAI to bring AI into toys. The company wants to make smart, safe, fun products and planning to launch its first AI toy this year.
This move comes during slow toy market sales. Mattel believes AI can improve kids’ playtime keeping the safety, creativity as well as innovation as the main focus.
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Mattel Partners with OpenAI for Smarter Toy Designs
Mattel partners with OpenAI to change how kids play. The idea is to use AI for better toys. Popular brands like Barbie and Hot Wheels will benefit. These toys will offer smart, age-appropriate features for kids. AI will bring new ideas and better play value.
Mattel said it will use ChatGPT Enterprise tools. These tools help with design, creativity, and planning. AI will not just be for toys, but for work. Employees will use it to develop new products faster. The company wants to boost innovation with AI help.
First AI Toy Will Launch Later This Year
Mattel confirmed its first AI toy is coming soon. It will arrive before the end of this year. The toy will include smart features powered by OpenAI. This new product aims to offer fun and learning.
Not just toys, digital games will also get AI. Apps, shows, and games will include AI technology. Mattel has been making games and movies for kids. Now, it will use AI to improve these experiences.
OpenAI will provide strong tools for all departments. ChatGPT Enterprise will support teams across the company. It will help employees think, plan, and create quickly.
Safety, Brand Control, and Innovation are Priorities
Mattel will keep full control over its final toys. It wants to make sure products stay safe for kids. All toys will be tested for age-friendly use. Privacy and safety will always come first with AI.
Mattel says AI will help reach more children worldwide. The goal is to mix fun and smart play. This move also supports the company during low sales. Due to rising costs, Mattel recently raised prices. AI is a way to attract buyers with new ideas.
Leaders at Mattel say AI will expand their vision. They want to inspire and entertain with every product. AI will support that dream in many new ways.
The company also wants better teamwork using AI tools. ChatGPT will make operations smoother and faster. It will improve the way ideas turn into toys.
Mattel partners with OpenAI to change kids’ play forever. The first AI toy will launch later this year. The goal is to build smart, safe, and fun toys. OpenAI’s tech will support creativity and innovation. This partnership could lead to a new toy era. Mattel hopes to lead that change with smart ideas.
